London, GB | Formerly of New York, Buenos Aires, Fife, and the Western Cape. | Saoránach d’Éirinn.

That Sixties/Seventies Style

Robert McGinnis for Ellesse

Italian clothing company Ellesse hired Robert McGinnis — illustrator of over 1,200 paperback covers and several James Bond movie posters — to do four paintings for their 2011 spring/summer advertising campaign.

Ellesse was founded in 1959 by Leonardo Servadio — L.S. — and became known for combining functional sportswear with a sense of fashion. The firm was purchased by Britain’s Pentland Group in 1994, and it’s Pentland’s ad team that commissioned McGinnis to come up with these retro ad designs.

McGinnis’s work here feels strangely up-to-date and yet nostalgic without any particular contradiction. Still, one half expects Sean Connery to strut cheekily into view.

Published at 2:45 pm on Thursday 20 December 2018. Categories: Design Tags: .
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