New Yorkers: See New York!

Old-School Ads Employed for City’s Internal Tourism Campaign

NYC & Company, the official tourism and marketing board of New York City, has cottoned on to the fact that in such a vast metropolis many parts of the city are virtually unknown to the natives of whichever particular borough.

They recently launched the ‘See Your City’ campaign encouraging New Yorkers to visit places perhaps less familiar to them within their own city. Part of the campaign involves the above series of posters for display in bus shelters.

The style evokes old-school travel posters of the 1920s & 30s, and NYC&Co commissioned one for each of the five boroughs.

Elsewhere: Adweek | New York Times | Untapped Cities | NYCgo

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