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Fortress London

What could be more mundane than the Country Bus Services Map? Not when you put the design in the hands of Max Gill. Younger brother to the more famous (but controversial) Eric Gill, Lesilei Macdonald “Max” Gill was a polymathic artist: cartographer, designer, sculptor, painter, and letterer.

In 1914, Frank Pick, inventor of the London Underground brand, hired Max Gill to create the Wonderground Map. Each Underground station had a copy of this map with its inventive and amusing illustrations, such as the two figures hurling hams at Hurlingham. As one newspaper said when it was introduced, ‘People spend so long looking at this map – they miss their trains yet go on smiling.’

The Country Bus Services Map dates from 1928 and depicts London as a great crammed and crowded fortress city from which bus services flow forth to allow the citizens to escape its walls and experience the rustic beauty of the surrounding countryside.

St Paul’s Cathedral looms large between shields depicting the arms of the City and County of London, with the Monument, the Port of London Authority, and the Tower cuddling up to it.

Lambeth Palace and the Oval at Kennington are the only features south of the river that make it into Gill’s walled metropolis.

London (After Max Gill) by Adam Hayes

In more recent years, the designer and typographer Adam Hayes decided to issue a cheeky update entitled ‘London (After Max Gill)’ (available as a print as well).

Choked by smoggy traffic, the Shard now looms large, while a cheese grater represents the Cheesegrater. Tree stumps are joined by fussy signs instructing NO THIS and NO THAT and CCTV cameras are omnipresent.

‘Wonderground’ and the Country Bus Services Map were not the limits of Max Gill’s work for London Underground. The London Transport Museum holds many examples of his work within there collection, some of which have been digitised and are viewable online — though irritatingly not in any sufficiently zoomable detail.

Published at 1:10 pm on Wednesday 26 July 2023. Categories: Art Design Great Britain Tags: , , .
Comments

Thank you for the post Andrew, awesome stuff!

I found one error:

“ The London Transport Museum holds many examples of his work within there collection”

— D.U. 1 Aug 2023 9:56 am
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