Title will cease to operate as a newspaper and relaunch in magazine format

Britain’s leading Catholic publication, the Catholic Herald, will be relaunching as a magazine before the end of this year. Invites have already gone out to an event celebrating the change to be held in early December.

The relaunch might be interpreted as a move against the Tablet, which styles itself “the international Catholic weekly” and has been nicknamed “The Bitter Pill” by English Catholics for its widely perceived lack of faithfulness to Catholic teaching. The Tablet is associated with the country’s old liberal Catholic elite, counting among its trustees such figures as Chris Patten and Sir Gus O’Donnell. A Herald reader, meanwhile, is more likely to be young, intellectual, and strongly influenced by John Paul II and Benedict XVI.

When told of the news, one young churchman welcomed the change as a good move for the generally orthodox Herald against its looser rival. (more…)

Old-School Ads Employed for City’s Internal Tourism Campaign

NYC & Company, the official tourism and marketing board of New York City, has cottoned on to the fact that in such a vast metropolis many parts of the city are virtually unknown to the natives of whichever particular borough.

They recently launched the ‘See Your City’ campaign encouraging New Yorkers to visit places perhaps less familiar to them within their own city. Part of the campaign involves the above series of posters for display in bus shelters.

The style evokes old-school travel posters of the 1920s & 30s, and NYC&Co commissioned one for each of the five boroughs.

Elsewhere: Adweek | New York Times | Untapped Cities | NYCgo

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